Growing concern about climate change has led to an unprecedented wave of youth activism, with young people mobilizing around the world to demand urgent action. Social media have become essential tools for this movement, enabling young people to organize, share information and amplify their voices like never before. In this context, youth educators have a critical role to play in supporting and empowering young people’s digital climate activism by providing them with the skills and tools they need to use social media strategically and effectively.
Essential digital skills for climate activism
Youth educators must first develop a deep understanding of the digital landscape by becoming familiar with different social platforms and their specific “affordances,” i.e., the actions or behaviors that a social media platform makes possible and encourages. Social media affordance refers to the inherent properties of a platform that shape how users interact with it. In simpler terms, it’s what the platform “affords” or allows users to do. Each platform has unique characteristics that make it more or less suitable for specific communication goals. For example, Facebook can be effective for reaching large and diverse audiences, while Twitter is better suited for interacting with journalists and politicians.
In addition to understanding the characteristics of different platforms, educators need to develop digital communication skills specific to climate activism. This includes the ability to:
- Create engaging and informative content: Social media is overloaded with information, so it is critical that climate-related content is visually appealing and easy to understand. Educators can guide youth in using images, videos, and infographics to effectively communicate key messages.
- Use hashtags strategically: Hashtags are essential for increasing the visibility of content on social media and connecting to broader conversations.
- Interact with the audience in an authentic way: Effective digital activism requires genuine interaction with the public. Educators can encourage youth to listen carefully to audience concerns, answer questions, and build constructive dialogue. In their essay FridaysForFuture, Belotti and Bussoletti emphasize the importance of dialogue and collaboration between researchers and activists, highlighting how an open and helpful attitude can foster the building of a relationship of trust and mutual exchange.
Specific training for educators
To provide effective support to youth climate activists, educators need specific training that equips them with the digital skills mentioned above. This training should include:
- Hands-on workshops on using social platforms: Workshops should provide educators with hands-on experience in using different platforms, guiding them in content creation, account management and data analysis.
- Strategic digital communication courses: Courses should focus on persuasive communication techniques, effective use of hashtags, viral content creation, and online reputation management.
- Networking opportunities with digital activism experts: Networking with experts can provide educators with new perspectives and innovative strategies to support digital climate activism.
The role of educators as facilitators
Educators should not only provide young people with the technical skills needed to use social media. They should also take on the role of facilitators, creating collaborative learning spaces where young people can experiment, share and develop their own online communication strategies. Workshops, discussion groups and joint projects can provide opportunities for young people to learn from each other and develop a sense of community and solidarity.
Digital climate activism offers both unique opportunities and significant challenges for youth educators. The rapidly evolving digital landscape, characterized by new platforms, algorithms, and trends, demands constant adaptation from educators to effectively guide young activists. Moreover, the proliferation of misinformation and harmful content on social media can undermine climate action efforts. Educators must equip youth with critical thinking skills to evaluate online information, emphasizing the importance of relying on scientific evidence to counter the spread of false or misleading narratives. Additionally, the emotional toll of online activism, particularly when addressing complex and controversial issues like climate change, can lead to burnout. As research by Belotti and Bussoletti demonstrates, continuous exposure to climate crisis content can contribute to feelings of information overload and emotional exhaustion.
Despite the challenges, digital climate activism represents also a quiet revolution capable of amplifying youth voices and promoting systemic change on a global scale. Social media, powerful communication tools, enable young activists to overcome geographic barriers and connect with people around the world, creating a global network of solidarity and action. This sharing of experiences, information and strategies has a significant impact on public awareness and pressure on policymakers.
As Belotti and Bussoletti’s research shows, tools such as tweetstorms are key to spreading scientific knowledge, amplifying the voices of young people by overcoming geographic barriers and creating a network of international activists, and bringing the issue of climate change to the center of public debate by raising public awareness and putting pressure on policymakers.
Through these potentials, the Fridays for Future movement, for example, has succeeded in bringing the issue of climate change to global attention, demonstrating the effectiveness of digital activism in promoting a more sustainable future.
Conclusion
Youth educators have a crucial role in supporting and empowering youth digital climate activism. By providing them with essential digital skills, specific training, and ongoing support, educators can help young people harness the full potential of social media to advance the cause of climate justice and help build a sustainable future. Although digital climate activism presents unique challenges, it also offers unprecedented opportunities to mobilize large audiences, amplify youth voices and promote real change.
References:
Belotti & Bussoletti (2022). FridaysForFuture. Rappresentazioni sociali del cambiamento climatico e pratiche d’uso dei social media. FrancoAngeli s.r.l., Milano, Italy
https://series.francoangeli.it/index.php/oa/catalog/book/857